Wednesday, March 29, 2017

Social Media and My Generation

I have found that there are two sides to my generation (and other generations as well but I'm not in those generations so I can't speak to that) when it comes to social media, those that can't live without it and those that have to live without it. A classic case of the have's and have not's. well not exactly.

When social media came out I was in college and like most found it a great way to share experiences across the globe as my network grew further and further in terms of distance. I couldn't keep up with it then and I sure as hell can't keep up with it now. When social media started creeping into the lexicon of my work colleagues I was immediately concerned. For the social butterfly this was an eureka moment if there ever was one but for me, I saw the danger in friending my boss for them to see my monster catch out on the water while I had the flu.

As the movement spread, I remember the first time I heard someone say they were the Social Media Director, and a couple of agencies posting adverts for social media coordinators. Sure, there has been some sort of Public Affairs and/or customer relations but this seemed dubious to me. Someone had an office (bigger than mine) that was on Facebook all day? Meh, I had my own projects to work on and they could have their fun.

Turning to today as I struggle to find the centre point in my triangle of entrepreneur, technician and manager, I have realized how freaking time consuming this all is. So much so that I have less to show on my social media because I was busy working on social media. It is the same as working on a portfolio in the old days when you had to physically carry the portfolio around and the construction of the portfolio was as important as the elements of the portfolio. You would spend so much time crafting your portfolio that there wasn't much to put in it!

So, it' 10:20, break time just ended and all I have to show for it is a handful of emails, posts, updates, editing, and general buggery. I wonder how many more platforms will be created this year?

So if you haven't checked out my sites (or ever read this anyway) I'll up date this when I create a copy and paste list of all these sites as links.

Jason Michael
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